By CHLOE Review | Vegan Food That’s Just For The Gram?

I decided to visit by CHLOE back in 2018. Unfortunately, I lost my by CHLOE review when I deleted my old blog so here we go again!

I’m writing this review as the photos will spice up my blog and by CHLOE is one of those “Instagrammable” places. But the question is, does the food actually match up to the aesthetics? Because I’ve heard on numerous occasions that many “insta-worthy” cafes are just for the gram, buuut unfortunately the food turns out to be pretty bland or under-whelming.

But anyway, I am a huge meat lover. But I have my vegan and meat free days and that day happened to be one of them! And I decided to travel into London and try the by CHLOE branch in Convent Garden.

Finally, if you need to know what to expect and want an honest, detailed and up-front by CHLOE review, you virtually couldn’t be in a better place than here.

By CHLOE Review of The Menu & Prices!

So first thing is first, how much does it cost?! Well it is ranked “££” on Google and from what I remember The Guac Burger costs £9, the sweet potato fries £3.50 and the coconut water £4. Plus, as for desert the banana bread ice cream pop cost me around £3.75. Not exactly cheap but I was really willing to give it a try!

They do a range of vegan cakes, salads, beverages and burgers. However, what I love is that they sell dog treats. But unfortunately, I could not bring some back for my dogs as they sold out at the time.

Feel free to take a look at the current by CHLOE menu here. This will help to give you a gist of what they have to offer.

By CHLOE Review of The Atmosphere & Decor

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  • by CHLOE review decor
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I’m going to be very honest here and this is specifically for anxious folks. During that time, I was living in a village in the middle of nowhere and suffered from severe anxiety, depression and agoraphobia. So this place basically forced me out of the house to travel into London again.

This is the perfect place to eat alone or if you want to chill by yourself. So if you’re anxious about eating out by yourself, don’t worry as you’ll feel 110% at home here. However, please avoid busy visiting times (which you could check on Google) as this place has the potential to become packed out. Y’know, with it being instagrammable and all!

But from what I’ve read online, the queues can be long and the waiting time for food can be lengthy. So I’d recommend visiting around 2pm like I did when it was practically empty.

The overall decor is very girly, striking and modern. I love the little touches of the napkins, light displays and swing chairs which will release your inner child. But because of this, by CHLOE can attract loads of young crowds. But it’s generally a very nice place to relax and enjoy some food, which brings us to…

By CHLOE Review of The Food!

  • by CHLOE Review The Guac Burger
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  • by CHLOE The Guac Burger
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  • by CHLOE Review The Guac Burger
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When you order your food you’re given a remote and when it’s ready it buzzes away for you to collect your order. So the service here is quite minimal as it is more self service based.

The Guac Burger

The Guac Burger has very fresh and high quality ingredients but nothing notably special that stands out. The flavour itself is savoury and mildly spicy as a result of the chipotle aioli, guacamole, crunchy tortillas, guacamole and salad all put together. This also made some of the textures nice.

However, the ratio between the black bean, quinoa and sweet potato patty, salad and bun is not good. I felt like I was eating a burger that was very predominantly filled with salad since the patty was so small. But that’s not to say that the patty itself, the flavouring of the seasoning and the bun isn’t decent, it is. But when a burger is predominantly bread and salad, it’s inevitably going to be dry and bland as a whole.

It’s an overall average burger but it did feel quite dry and it doesn’t match up to the £9 price tag or aesthetics.

Sweet Potato Fries

Sweet potato fries were air fried as they mention on the menu so they are not greasy or soggy. They have a very nice sweet flavour along with mild saltiness from very light seasoning on the chips. They were generally very pleasant and would order them again as I’m a fan of sweet potato fries.

Coconut water

You can’t really go wrong with coconut water fresh from the coconut with a cute logo. A little on the pricey side though!

Salted Caramel & Banana Bread Ice Pop

by CHLOE review convent garden

This one is one of my favourites. It has that perfect and delicious balance of sweet and saltiness and huge chunks of banana bread. Plus, it tasted no different than non-vegan ice cream. In fact, it tasted better.

Out of everything, I think that this one is the true winner.

Would I Recommend?

Rating: 3.5 out of 5.

Yes I would recommend visiting by CHLOE and will definitely visit again as I enjoyed the ice cream pops, drinks and sides. However, the only thing off-putting is the price tag and a few items which simply don’t match up.

Overall, it’s a very stylish and lovely cafe and I cannot wait to try more items to review. But hopefully next time I will shouting about the food rather than it being an aesthetically pleasing instagram attraction.


Address: Drury House, 34-43 Russell St, Holborn, London WC2B 5HA

If you’ve visited any of the by CHLOE cafes, I’d love to hear about your experiences or any vegan cafe recommendations below. Finally, if you do want to try them out during lockdown, they do deliver occasionally on Deliveroo.

Thanks for reading!



  1. April 8, 2021 / 6:03 am

    There’s always something new, something exciting to do in good ole London.
    These pics would undoubtedly pop out anyone’s Instagram feed! The coconut especially, for a quick second I went somewhere tropical

  2. April 8, 2021 / 7:38 pm

    Your photos have swayed me to visit and I’m not even vegan!

    Char xo

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